Select Psychology
Prepared by Tyneside Marketing

Proposed Site Architecture

Website Rebuild — Astro + Sanity CMS + Cloudflare  |  April 2026

Homepage
Location pages
Location × service (NEW)
Conditions
Therapy types
Team
Blog
Utility
Estimated page count: ~260 pages (vs 238 today) — fewer new pages, each backed by keyword research
1
7 locations
~12 loc × service
30 conditions
18 therapies
53 team
~97 blog
~14 utility

URL Structure

Homepage
selectpsychology.co.uk
/
Locations
Tier 1 = SEO hubs
Tier 2 = UX + schema
All Locations
/locations/
Newcastle · 1,000/mo
/locations/newcastle/
Durham · 210/mo
/locations/durham/
Darlington · 140/mo
/locations/darlington/
Tynemouth · <10/mo
/locations/tynemouth/
Hexham · 20/mo
/locations/hexham/
South Shields · <10/mo
/locations/south-shields/
Bishop Auckland · <10/mo
/locations/bishop-auckland/
Location ×
Service
NEW — ~10-12 pages
Keyword-validated
Couples Therapy Newcastle · 450/mo
/locations/newcastle/couples-therapy/
CBT Newcastle · 210/mo
/locations/newcastle/cbt/
CBT Darlington · 90/mo
/locations/darlington/cbt/
ADHD Assessment Newcastle · 90/mo
/locations/newcastle/adhd-assessment/
Couples Therapy Durham · 70/mo
/locations/durham/couples-therapy/
Couples Therapy Darlington · 40/mo
/locations/darlington/couples-therapy/
+ 4-6 more (anger mgmt, bereavement, child psych)
Conditions
All Conditions
/conditions/
30
Anxiety
/conditions/anxiety/
Depression
/conditions/depression/
PTSD
/conditions/ptsd/
OCD
/conditions/ocd/
+ 26 more
Therapy Types
All Therapies
/therapy/
18
CBT
/therapy/cbt/
EMDR
/therapy/emdr/
Counselling
/therapy/counselling/
Psychodynamic
/therapy/psychodynamic/
+ 14 more
Team
All Therapists
/team/
53
Dr Jade Frost
/team/dr-jade-frost/
Dr Claire Dickinson
/team/dr-claire-dickinson/
+ 51 more
Blog
Blog Index
/blog/
~97
Mental Health
Anxiety & Stress
Relationships
Children & Family
News
Utility
About
/about/
Fees
/fees/
Contact
/contact/
Get Started
/get-started/
Online Therapy
/online-therapy/
Privacy
/privacy/

Keyword Research — What People Actually Search

All data from Google Ads keyword planner (UK, April 2026). This research drives every structural decision in this plan.

Location Hub Terms — Monthly Search Volume

therapist newcastle
1,000/mo · £5.50 CPC
counsellor newcastle
390/mo
therapist durham
210/mo
therapist darlington
140/mo
counselling darlington
110/mo
counsellor durham
110/mo
counselling hexham
20
tynemouth / south shields / bishop auckland
<10

Service-Specific Location Terms — What Justifies a Dedicated Page

couples/marriage/relationship
counselling newcastle (combined)
450/mo combined
cbt newcastle
210/mo
cbt darlington
90/mo · £0.45 CPC ⭐
adhd assessment newcastle
90/mo
couples/relationship durham
70/mo
anger management newcastle
40/mo
couples/marriage darlington
40/mo
anxiety therapy newcastle
10/mo — no dedicated page needed

"Near Me" Searches — The Hidden Goldmine (UK-wide)

Google resolves "near me" based on user location + Google Business Profile + schema markup. Strong location hubs capture SP's share of this pool.

therapist near me
40,500/mo
cbt near me
6,600/mo
couples therapy near me
4,400/mo
private therapy near me
2,900/mo
bereavement counselling near me
1,600/mo
anxiety therapist near me
1,300/mo
marriage counselling near me
1,300/mo

Total "near me" pool: 55,000+ searches/month across the UK

How Every Page Links Together

This is the key difference from the current site. Right now, content exists in silos. The new architecture connects everything — every page reinforces every other page.

↔ ↔ ↔ Location Hub /locations/newcastle/ Condition /conditions/anxiety/ Therapy Type /therapy/cbt/ Therapist /team/dr-jade-frost/ Blog Post /blog/emdr-guide/ Location × Condition /locations/newcastle/anxiety/

Every arrow is a two-way internal link. The current site has almost none of these connections. This is what unlocks topical authority.

Condition Categories — UX Grouping

Instead of a flat A-Z list of 30 conditions, users see 6 intuitive groups.

Anxiety & Stress

  • Anxiety (GAD)
  • Panic Attacks
  • Phobias
  • OCD
  • PTSD

Mood & Emotional

  • Depression
  • Bipolar Disorder
  • Low Self-Esteem
  • Grief & Loss
  • Bereavement
  • Anger Management

Relationships & Family

  • Relationship Problems
  • Sexual Dysfunction
  • Assertiveness

Trauma & Complex

  • Abuse
  • Dissociative Disorders
  • Personality Disorders
  • Adjustment Disorder

Health & Chronic

  • Chronic Pain
  • Chronic Fatigue
  • Coping with Cancer
  • Sleep Problems
  • Weight Management
  • Dementia
  • Maternal Mental Health

Child & Developmental

  • ADHD
  • Autism Spectrum
  • Challenging Behaviours
  • Attachment Disorder
Select Psychology — Website Rebuild Architecture  |  Tyneside Marketing  |  April 2026  |  Internal use — not for distribution without approval